[cost_of_goods_sold] attribute when reporting conversions with cart data to get additional reporting on gross profit.On this page
When to use
Required for automated discounts and dynamic promotions
Optional for each product
Use this attribute when reporting purchased product information using the global site tag. This data is used to calculate an estimated gross profit of your products. Gross profit is the difference between your revenue and the cost of goods sold (COGS).
The information that you share with Google regarding COGS is for reporting purposes and does not need to be exact. To get an indication of how much profit you made through conversions, provide a rough estimate of your actual COGS. If your COGS varies for a given product, we recommend you provide an average.
Note: You must report item-level information for each of your conversions to use this type of reporting.
Format
Follow these formatting guidelines to make sure Google understands the data you're submitting. Learn when and how to submit your product data.
| Formatting specifications | |
| Technical name | cost_of_goods_sold |
| Type | Number plus currency (use ISO 4217) |
| Repeated field | No |
| Schema.org property (What’s this?) | No |
File format examples
To ensure your attribute is recognized correctly, use the formatting specific to your data source type.
| Data source format | Examples |
| Text/Tab delimited data sources | 10.01 USD |
| XML data sources |
|
| Merchant API | To format your data for Merchant API, check the Merchant API for Shopping resource. |
Minimum requirements
These are the requirements your provided value will need to meet. If you don't follow these requirements, your products may not be eligible for reporting, which could result in incomplete reporting data.
- Use the currency with ISO 4217 codes like "USD".
- Use "." rather than "," to indicate a decimal point.
Best practice
Go beyond the basic requirements and optimize your product data for performance with this best practice.
- Use the same currency for COGS that you use for the price reported in conversion. This way you will avoid accidental inconsistencies due to currency conversion rates.
Example
Mobile phones or tablets
| Product data for Google Pixel 5” 32GB Quite Black | |
| Attribute | Value |
Title [title] |
Google Pixel 5” 32 GB Quite Black |
Price [price] |
300.00 USD |
Cost of goods sold [cost_of_goods_sold] |
290.00 USD |
Google product category [google_product_category] |
Electronics > Communications > Telephony > Mobile Phones |