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Explore how being able to pick up a mobile device and watch anytime has changed how audiences discover, view and engage with video on Facebook.

In this Q&A, Neha Bhargava of Facebook’s Marketing Science Research team shares data-based best practices for ad auction systems.

Making the right optimization choices in auction-based ad systems can measurably improve campaign performance. In this discussion, Neha Bhargava, of Facebook’s Marketing Science Research team, shares best practices backed by an analysis of two years of lift studies.
Optimizing for Success in Machine Learning-Driven Ad Auctions
Making the right optimization choices in auction-based ad systems can measurably improve campaign performance. In this discussion, Neha Bhargava, of Facebook’s Marketing Science Research team, shares best practices backed by an analysis of two years of lift studies.
Making the right optimization choices in auction-based ad systems can measurably improve campaign performance. In this discussion, Neha Bhargava, of Facebook’s Marketing Science Research team, shares best practices backed by an analysis of two years of lift studies.
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