The Apple story

Founded 50 years ago, Apple grew from a counterculture movement into a global corporation. The film looks back at the breathtaking rise of headstrong visionary Steve Jobs, who never gave up on his dream despite fierce competition, his destructive perfectionism and even his ousting from his own company. Colleagues and companions shine light on the expertise behind Apple: designer Hartmut Esslinger created Apple's legendary 'Snow White' design language, and typographer Erik Spiekermann developed groundbreaking typefaces. People like Daniel Kottke, a former flat mate of Steve Jobs and one of the first Apple employees, share insights into the inner workings of the legendary team. Andy Cunningham, who was sacked by Jobs a total of five times, also weighs in.