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commercial-analytics

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Analysis of Medicare CCLF claims data as part of a graduate-level Commercial Analytics course (BIA-810D). Generates actionable insights for pharmaceutical CVM (Cardiovascular Metabolic) sales and marketing strategy — covering claims trends, HCP segmentation, patient demographics, and product positioning.

  • Updated Mar 23, 2026
  • Jupyter Notebook

A customer intelligence and revenue analytics project focused on identifying customer retention risks, revenue concentration, and growth opportunities using cohort analysis, segmentation, customer economics, and strategic business dashboards. Built with Python, Power BI, DAX, and commercial analytics methodologies.

  • Updated May 17, 2026

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