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fmcg-analytics

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(Capital-Pulse Behavioral Model) A conceptual model for tracking the pulse of local capital to predict purchasing behavior across demographics Central Idea Instead of categorizing individuals into fixed segments, we track the movement of capital as a dynamic phenomenon. Each individual is a unit of financial activity that pulsates to its own rhythm

  • Updated May 1, 2026
  • Python

Developing a predictive sales dashboard for FMCG (Fast-Moving Consumer Goods) using SQL and Power BI. This project analyzes SKU MI-006 sales performance across time, promotions, distribution channels, regions, and lifecycle stages. The insights help optimize business strategies such as inventory planning, promotional effectiveness, and regional tar

  • Updated Sep 20, 2025

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