Minimum price [auto_pricing_min_price]

Use the minimum price [auto_pricing_min_price] attribute to set the lowest or minimum advertised price (MAP) to which a product's price can be reduced. Google uses this information for features such as sale price suggestions, automated discounts, or dynamic promotions.

On this page

When to use

Required Required for automated discounts and dynamic promotions.

If you want to specify a minimum price for your sale price suggestions, you can use the minimum price [auto_pricing_min_price] attribute to indicate the lowest price to receive sale price suggestions for.

If you are using the automated discounts or dynamic promotions feature, you must use the minimum price [auto_pricing_min_price] attribute to specify the minimum price to which your product can be reduced.


Format

Follow these formatting guidelines to make sure Google understands the data you're submitting. Learn when and how to submit your product data.

Formatting specifications
Technical name auto_pricing_min_price
Type Number plus currency (use ISO 4217 currency codes)
Repeated field No
Schema.org property (What’s this?) No

File format examples

To ensure your attribute is recognized correctly, use the formatting specific to your data source type.

Data source format Examples
Text (TSV or CSV) data sources 10.00 USD
XML data sources <g:auto_pricing_min_price>10.00 USD</g:auto_pricing_min_price>
Merchant API To format your data in the Merchant API, check the Merchant API resource.

Minimum requirements

These are the requirements you'll need to provide a valid minimum price for your product.

  • Submit a currency for the minimum price [auto_pricing_min_price] field that matches the currency of the price [price] attribute. Learn more about currency requirements for supported target countries.
  • Submit a price that’s greater than "0" and between the cost of goods sold (cogs) [cost_of_goods_sold] attribute value (if provided) and up to 95% of the regular product price to be valid.
  • Don't provide more than 2 digits after a decimal. If you include more than 2 digits after the decimal, they'll automatically be rounded to the nearest acceptable value. For example, 1.0234 will be rounded to 1.02 and 29.8999 will be rounded to 29.90.
  • Comply with local laws when submitting price information.

Best practices

These best practices can help you go beyond the basic requirements to optimize your product data for performance.

  • Submit a minimum price that can be represented in your target country's currency (according to ISO 4217). For example, instead of 1.0012 USD, submit 1.01 USD. If your price can’t be represented in your target country's currency, then we’ll round it to a value that can.
  • Don’t include shipping costs in your minimum price. Instead, use "Shipping policies" or the shipping [shipping] attribute in your data source.

Examples

Product

Product data for a Google t-shirt
Attribute Value
Title [title] Google T-shirt
Price [price] 15.00 USD
Minimum price [auto_pricing_min_price] 11.00 USD
Cost of goods sold [cost_of_goods_sold] 8.00 USD

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