BUNDS - ROLLING PAPERS

BUNDS - ROLLING PAPERS

This project presents the development of a complete visual identity for Buns, designed to live both on packaging and across multiple brand applications. The main focus was to build a coherent and flexible graphic system capable of integrating illustration, character design, and branding within a unified visual language. Each element was created to reinforce brand recognition, personality, and memorability, while maintaining a clear, expressive, and contemporary aesthetic. Throughout the process, different visual directions, formal decisions, and strategic adjustments were explored in order to consolidate a strong and consistent identity. The project showcases not only the final result but also part of the creative journey, including sketches, explorations, iterations, and alternative applications that demonstrate the versatility of the visual system. The packaging design acts as the central axis of the project, allowing the Buns identity to be expressed in a direct, engaging, and fun