Google has announced AMP for emails. Now emails can have dynamic components.

Thoughts?

AMP can and should die.

Yay! Password fields directly inside phishing mails!
The world needs that.

@filthyranter This.

"The project enables the creation of websites and ads that are consistently fast, beautiful and high-performing across devices and distribution platforms."

It just screams Flash 2. Seeing "beautiful" and "ads" in the same same sentence gives me anxiety.

You know what's beautiful and performant? Plain native html tables, sprinkled with some simple and consistent markup.

Well if simple HTML is not yet widely supported then why do AMP?

Burn it, burn it with fire.
I don't want API calls in my emails 😕

@h4xx3r don't use it then 🤷🏻‍♀️
Opened a html mail? Congrats, you already have been tracked before.

@ltlian what's even more beautiful is emails without HTML markup. Like, written text.

@Kimmax I use desktop clients with no JavaScript add-on 🙄

Nigerian prince.. now with amp

@h4xx3r so? Why care then? Do you think they won't be downwards compatible? Or opt-Out?

Smells like iframes

Looks like you can opt out. Also, they have graceful fallback to html or text.

The API calls can only happen to verified domains. Let's see.