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Corporate hackathons are bullshit. I've swore them off. There is no way I'm going to be put in additional hours for so little gain ever again.
Companies have boatloads of money, and they think they can get away giving people $100 Amazon gift cards. SERIOUSLY? You pay for execs in millions of dollars for flapping their mouths.
Make it so that you pay out at least 20k+ to winners and give people something for participating - a nice 1k bonus.
You guys have enough money.
rant